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Case Study Royal Canadian Legion, 008
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Royal Canadian Legion Branch 008, White Rock Promotional Video
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Video Credits: Content Creation & Digital Marketing, Jennel Badong and Photography & Videography: Shane Sabandal
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Royal Canadian Legion Branch 008 - Community Awareness Campaign Recap
The Royal Canadian Legion Branch 008 partnered with us to launch a strategic campaign aimed at increasing community awareness, highlighting their versatile venue space, and reinforcing their open-door policy to welcome everyone. As Community Builder of the Year Award winners, the Legion wanted to engage the public, promote its offerings, and attract a younger audience.
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Campaign Overview
After a strategy session with the Legion's executive board, we identified the following campaign goals:
- Increase awareness of the Legion’s contributions to the community.
- Showcase the venue space with its bar, restaurant, stage, and recreational amenities (e.g., pool tables, darts).
- Communicate their inclusive message—the Legion is open to everyone, not just veterans.
- Attract a younger audience to experience the space and encourage new memberships.
This 8-week campaign used multi-channel engagement to tell the Legion’s story and promote the event, culminating in a 70's Networking Night that connected the community.
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Campaign Highlights
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Storytelling Video:
- A digital video with interviews from Legion members was created to share their mission and value to the community.
- 75+ minutes of total watch time across YouTube, Facebook, and Instagram.
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Social Media Campaign:
- 11,616 impressions across Facebook, Instagram, and LinkedIn.
- Engaging content highlighting the venue space, community contributions, and event details.
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Email Marketing Success:
- Member Feature Email: Focused on the Legion’s story and impact – 64% open rate.
- Event Announcement Email: Promoted the 70’s Networking Night – 66% open rate.
- 10 newsletter features across community and partner channels.
- Invitation, Reminder, and Thank You Emails were sent, ensuring consistent engagement.
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Digital Event Program:
- A digital program was created and distributed, allowing attendees to access event details and venue information online.
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Event Highlights – 70’s Networking Night
- 75 attendees participated in the event, exceeding expectations.
- New memberships were secured on-site, expanding the Legion’s community base.
- Venue Experience: Attendees enjoyed the full range of amenities, including the bar, restaurant, stage, and games areas.
- Live Photo Gallery: Photos were shared during the event, increasing social engagement and visibility.
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Results & Impact
This campaign effectively raised awareness about the Royal Canadian Legion Branch 008, showcased their venue space, and promoted the Legion’s open-door policy to a wider audience. Through engaging content, consistent email outreach, and the successful 70’s Networking Night, the campaign not only brought new members to the Legion but also positioned the venue as a vibrant community space.
The 8-week campaign and event served as a launchpad for continued community engagement, ensuring that the Legion remains a hub for connection, recreation, and support in Surrey.
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As a valued Chamber member, you gain access to a plethora of unparalleled marketing opportunities designed to boost your brand visibility, drive traffic to your events, and connect with your target audience like never before.
Marketing Opportunities
- FREE Social Media Sharing
- Business Directory Listing Page for every participating member
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- Purchase a targeted Member Feature Email + Social Media Post to compliment your current marketing campaign
- Schedule a Ribbon Cutting Ceremony to celebrate your grand opening or special promotion
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