About Us
Born and raised in Vancouver, British Columbia, Joel is the Third Generation owner-operator of Primo’s Mexican Grill. As a First Generation Canadian, Joel proudly carries on the Villanueva family legacy of the traditional Mexican restaurant. Primo’s was founded in 1959 by Joel’s grandfather Primo Villanueva following his retirement from the CFL as a Halfback for the BC Lions, and was the first Mexican restaurant in British Columbia.
Visit them on Marine Drive to try their tacos, tapas and tequila today!
